I am the posterboy (…girl?) for analysis paralysis. Time and time again, I find myself mentally creating lists, reasons, scenarios, building internal pressure without physically taking action.

Overthinking can feel productive, but it’s actually a form of avoidance in disguise. It protects you from judgment and mistakes at the cost of momentum. And momentum, not comfort, is what creates growth.

I’ve developed a habit of jotting down every single content idea that comes to me in my notes app. In theory, this helps me sift through them until I form more cohesive concepts. In practice, it makes me seem like a crazed maniac to anyone unfortunate enough to ever see it.

Actual proof of my brain, straight from my notes app:

At first, I was convinced this was part of my “creative process”, until I realized most of these ideas never made it out of the notes app. I sat on them, criticized them, and worried about how they would translate for my audience. Many of these ideas were born there, but they also died there - free from criticism or the risk of flopping.

The reality is that I now post an average of 4.8 times a day (real stats from Linky). I would NOT recommend copying my strategy here; I’m insane. But what surprised me most was this: some of the content I’ve spent the MOST amount of time perfecting didn’t land how I wanted to.

The weirder experience is having something you toss out into the aether do extremely well and lead to new conversations, more sales, or exciting partnerships. As you grow your brand and expand your audience, don’t limit yourself by pre-determining what will resonate and what won’t. Experiment, do some A/B testing, don’t be afraid to try some new angles, and potentially face online crickets.

So how can you break out of this vicious cycle? Lay out your ideas without judgment. Don’t edit as you’re drafting. Spend some time looking through your feed for inspiration (seriously, set a timer to avoid endless doom scrolling). Tuck them in a folder and revisit them even a month later, you may find a new perspective as your goals and audience evolve. Creativity and confidence require momentum, and the internet rewards consistency over anything else.

Three days before 2026 (side note - thank GOD 2025 is almost over) feels like as good a time as any to stop overthinking what you might do and start experimenting with what you could. You don’t have to become someone new in the new year. Just keep going. Be a little louder, a little braver, and a lot less trapped in your own head.

I believe in you.